Bookmaker Reviews

Find the best betting sites and reviews of betting sites below.

Easyodds has an array of bookmaker reviews, and sign-up offers information to inform users about the best betting sites for sporting betting on the internet.

When looking for the best betting sites online, you should consider the quality of the odds available, the best free bets, whether live streams are available for major sporting events, and the quality of the payment methods offered to customers.

Easyodds' expert online sports betting expert will give you expert advice on the best betting sites, including UK betting sites and beyond.

While Easyodds is based in the UK and will feature many UK sites, you can find plenty of free bets for the best bookmakers in your territory.

Online bookmakers are constantly innovating and trying to find ways to make football and horse racing betting more interesting.

Easyodds' has been a leading name in UK odds comparison for over two decades, so we have managed to create long-lasting relationships with the best UK betting sites in online betting.

We also know what we are talking about when it comes to reviewing an online betting site. Whether it is a leading player in the betting markets or a new betting site, you can find trusted reviews and plenty of free bets, promo codes, and other event-specific offers for top betting sites.

Our star rating for each bookmaker should give you an indicator of the quality of the betting sites in the sporting betting landscape and will give you an overview of which online sports betting sites are the best betting sites.

We always look for competitive odds from all bookmakers, so if a bookie offers the best price on most events, we will shout about it. To be the best betting site, you need to offer competitive odds compared to other sports betting websites.

All UK betting sites featured on Easyodds are UK gambling commission-approved and compliant sports bet operators in the UK.

Sporting betting and gambling in the UK are heavily regulated, so signing up to a UK betting site requires you to share personal data in order to be KYC credited under UK Gambling Commission regulations. A UK betting site should only ask for this data once.

Best Football Betting Sites

Our experts believe that these are the best football betting sites:

1. SBK

2. Bet365

3. Grosvenor Sports

4. BetVictor

5. Betfair Exchange

Football betting sites are competitive with online betting sites. The explosion in in-play betting has ramped up innovation within the football betting area, as football is the most bet-on sport in the world, ahead of horse racing, golf, tennis and other sports.

The best football betting sites allow you to live stream football matches as you participate in in-play betting. They also allow you to see the latest in-game stats and offer competitive odds on all football betting markets.

Many football betting sites allow you to combine very specific football betting markets to bet on multiple options within a match. This means you can bet on both teams scoring in one half, one team having over 2.5 corners in 90 minutes, and both sides having over 1.5 cards in the second half.

This has proved very popular with football punters, and many betting sites have adopted this feature over the past couple of years.

A top online football bookmaker should have the following features:

1. Great cash-out feature

2. Hundreds of markets in pre-match and in-play

3. Best odds on the market

4. Live Streaming

5. Bet Builder function

Best Horse Racing Betting Sites

Our experts believe that these are the best horse racing betting sites:

1. Betfair Exchange

2. William Hill

3. Bet365

4. Betfred

5. BetVictor

In the UK and Ireland in particular, horse racing betting is the bread and butter of any betting site. The best betting sites, especially the best betting sites in the UK, have an extensive horse racing betting offering that involves horse racing live streams, form and price boosts and enhanced odds.

Horse racing free bets are also common, especially during big horse racing meetings such as the Cheltenham Festival and the Grand National. We'll help you find the best betting sites that offer the best horse racing free bets and competitive odds.

Horse racing odds are important due to the nature of the sport, and odds fluctuate rather quickly in the build-up to a race or due to track conditions. We will highlight the best online betting sites for horse racing and offer you the chance to pick up some string-free bets along the way. Just remember to read the terms and conditions to understand free bet stakes and other criteria needed to pick up free bets.

These are the features you must look for when looking for best horse racing betting sites:

1. Live streaming

2. Best odds

3. Huge selection of markets

4. Form

Best Betting Sites For In-Play

Our experts believe that these are the best live betting and best-in-play betting sites:

1. Bet365

2. William Hill

3. SBK

4. Betfair

5. Grosvenor Sport

In Play has been a big favourite for online sporting betting customers for a number of years now. The rise in-play betting has meant that punters are on the lookout for the best service when on the hunt for a new football betting site or tennis betting site

Cash-out options are vitally important when it comes to in-play betting. Punters need to be assured that they can cash out on their bets when it matters to facilitate another in-play sports bet.

The sophistication of the online betting punter has meant that online sports betting sites need to step up the sophistication of what is needed.

The Easyodds team is on the hunt for online betting sites that meet the criteria needed to hold on to customers. We want you to go to the best betting sites with the best free bets. We want you to best use online bookmakers with the best in-play betting odds and the top betting sites with a casino bonus, which will allow you to play games when the sport is not taking your fancy that day.

New Betting Sites for 2021

The big names in online betting have a monopoly on customers—some of these institutions have been around for nearly 100 years. Therefore, many sports betting customers are on the hunt for new betting sites that can offer something a little different.

This is where Easyodds comes in. We are constantly on the hunt for an online betting site that offers something new. New betting sites are a big search term, with punters regularly on the lookout for free bets and unique new betting sites that can provide a service that the big names can not.

We regularly update Easyodds with fresh new betting sites that can provide you with the best betting odds on horse racing or a new betting site with an incredible casino bonus.

The world of sporting betting is expanding day by day, and having just the betting odds doesn't cut it anymore. Bettors want an experience that another online bookmaker can not give them. So, if you are looking for the best esports betting site or the best football betting site, you can find all that information here on Easyodds.com.

Here are some of the best New betting sites for 2024:

1. 10Bet

2. SBK

3. AllBritish Casino

4. Betiton

5. Mr Play

Best Betting Site for Free Bets

If there is one thing we know about sporting betting, it's that the punter loves a free bet. As online gambling has exploded in the past 10 years, the range of markets on offer has increased exponentially, and the craving for the best value has also increased. A welcome bonus or free bet to use on a new sports betting site that can provide enhanced odds or the ability to bet on a number of different events has allowed punters to remain interested in their bookmaker accounts.

Easyodds will provide you with information about the best sites in the UK and beyond that can offer you some incredible free bet deals throughout the year.

Some online betting sites offer more free bet stakes than others, so it is our job to compile the latest online bookmakers' offers and free bets so you don't have to look far when looking to open a new account.

You can find a variety of different free bets and welcome bonus offers available when placing your first bet. Just some of these types of free bets include:

1. Deposit bonus

2. Bet through the card

3. Enhanced odds

4. Money-back specials

5. Risk-free bet

6. Free multiple bet

7. Free bet builder bet

8. Bet 10 Get 30 in free bets

9. No deposit £10 free bet

10. Best odds guaranteed

We must always stress that you should read the full terms and conditions when opening a new bookmaker account so you are aware of how you can use your free bet and welcome bonus. You can read the full T&Cs when you click through an offer on the Easyodds website.

You will be able to read about the qualifying bet settle statement, which payment methods you can use, how the free bets credited to your account can be used, when they can be used, and when they expire.

Best Betting Site for Best Odds

Despite all the window dressing, sports betting customers are looking for one thing: the best odds on the betting markets. If one online betting site offers a better price than the other, the bettor will go with the site with the best price.

Easyodds has made its name as the website that can always guarantee you the best odds. We compare hundreds and thousands of odds across a variety of bookmakers each day.

Here is what our experts believe are the best betting sites for betting odds:

1. BetVictor

2. Betfair Exchange

3. bet365

4. SBK

5. Betiton